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Internet marketing can be called many different
things: Search engine optimisation, positioning,
ranking, promotion, web marketing - the
list goes on.
Simply having a website live on the Internet is
not enough to ensure that people will be able
to find your website. There are millions of websites
on the internet and unless people know your address
they'll have difficulty finding it (unless they
guess your professional web address).
The purpose of internet marketing is to
attract the right kind of potential customer to
your web site.
We do this by optimising the web site to rank
highly in the most important and relevant search
engines. A high ranking will mean high visibility
to customers searching for a specific keyword/phrase.
So, selecting the best keywords/phrases that your
potential customers are going to use is very important.
Another way of gaining more web traffic is to
use Pay Per Click advertising such as Google
AdWords.
A word of caution
Due to the nature of the internet and search engine
ranking software there can be no guarantees
of ranking and any company that promises such
as thing should be treated with caution. The only
guarantee we can give you is that we will use
our experience and expertise to do everything
in our power to gain high rankings.
An important part of search engine placement lies
in incoming links from other relevant web sites.
Google in particular is reported to score web
pages that have relevant incoming links. |
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